TAILORS, MARKET SELLERS, BRAND BOOK, CHARACTERS, CATALOGUES, VIRAL, AUTUMN/WINTER 09, DENIM, SHOES, HIDDEN PLACES, ARCHES, BRIXTON, LONDON ZOO, CAFES, PHONE BOXES, LONDON STREETS, SECRET KNOWLEDGE, HAYWARDS HEATH, ELECTRIC SHOWROOMS...
Client
Fenchurch Clothing
Project Title
Fenchurch Clothing - London Knowledge
Description
Our brief was to design a campaign for Fenchurch's Autumn/Winter Collection that highlighted the brand's London heritage, being an innovator of the street scene. The aim was to present Fenchurch's London, drawing on the inside knowledge of staff, friends and family so we art directed and designed the campaign which explored the staff's favourite London hangouts. We also created a 3 minute viral to harness the Fenchurch passion by inviting real London characters to tell us what they think about the youth of today.
