Nickelodeon Consumer Products, International Creative Team, London
Nickelodeon -DoodleBob Style Guide
A fantastic project that delves into the watery and crazy world of SpongeBob Squarepants. Nickelodeon commissioned Crush Creative to design a style-guide that would work across consumer products categories for young adults and teenagers. Hundreds of 'doodle' elements based on items from SpongeBob's world mixed with show based phrases and doodle poses of SpongeBob himself create this new look and feel. This style-guide will be used to develop ranges of merchandise from clothing to stationery. The results are a colourful explosion of coral, krabby patties, shells, bubbles and stars rightly named 'DoodleBob'.