Client

DCM

Project Title

DCM - Making the Cinema Experience Bigger

Description

UK cinema advertising giant, Digital Cinema Media (DCM), provide brands with cinema advertising
solutions across the nation’s cinemas. The task was to demonstrate the company’s expansive reach: from
captive screen audiences, mobile phone apps, outdoor advertising and everything in between. We were asked to come up with a piece of creative that showcased the cinema experience as a consumer journey. The result was an innovative and dynamic illustration, depicting every consumer touch-point in a way that reflects DCM’s mission of: making the cinema experience bigger than just the movie.