DISCOVER, EXPLORE, ADVENTURE, ITALIAN LIQUEUR, POS, EVENT BRANDING, HISTORY, HERITAGE, DECADENT, LOCK AND KEY, DIAGEO, CONTEMPORARY TWIST, SHOOTERS, NIGHTS OUT, 64 BARS, PASSION, TASTE, STYLE, ARTS, MUSIC, LOVE OF THE NEW, FUN...
Client
Bacardi Brown Forman
Project Title
Bacardi Brown Forman - Discover Tuaca
Description
Our brief was to create a look and feel for national marketing campaign, ‘Discover Tuaca’, to be rolled out across arts, music and entertainment events in cities UK-wide. We created high visibility POS for each venue and an event branding kit harnessing the ‘Discover’ theme of the campaign. The lock and key creative was developed using the metaphor of exploring and ‘going beyond what you know’. The decadent style and colours reflect the brand history and heritage with a contemporary twist.
