MUSIC, GLOBAL, BEER, FOIL, FRESH SOUNDS, BUMBERSHOOT, ARTS FESTIVAL, CAMERAS, CARDS, BADGES, LANYARDS, GIGS, BANDS, VIP GUESTS, COMPETITION WINNERS, AMPS, GUITARS, SEATTLE, LOGO, INVITE, ILLUSTRATION, TEXTURE, ROCK AND ROLL...
Client
SABMiller
Project Title
SABMiller - Miller Music USA
Description
We developed a core logo and identity for Miller’s sponsorship of various arts and music festivals across America. Event collateral and merchandise was created for Seattle’s Urban Arts festival ‘Bumbershoot’, among others. A range of branded materials including disposable cameras, playing cards, money and badges were created for the VIP guests and competition winners. The logo and creative utilised Miller brand colours and music imagery to create bold graphic repeat patterns and illustrations.
