Ursa Minor, Most Remarkable book, Don’t Panic, Vogons, Breakfast at Milliways, stickers, Gargleblaster, Russell T Davies, zz9, Lunatix, Towel Day, Marvin’s Moan, tweeting into the void, insignificant little blue-green planet...
Pan Macmillan - Hitchhiker’s Guide to the Galaxy
We were honoured to be asked to repackage the 5 books in Douglas Adam’s Hitchhiker’s trilogy. As part of the redesign we developed a limited edition DIY cover complete with a sticker sheet, so fans can decorate their own book. The project grew and the marketing departments asked us to handle all aspects of print and online advertising. As part of the digital campaign we created a Hitchhiker’s themed landing page and created an animation featuring Marvin demonstrating the sticker cover. Another highlight was delivering Marvin the Paranoid Android’s depressive Twitter campaign.