40 balls of wool, recycled bags, coral reef, strange tentacles, industrial tubing, crochet hooks, hyperbolic shapes, higher geometry, feminine handicraft, marine world, pollution and global warming, stitch and craft...
Crafts Council - Craft Club
Working alongside the Crafts Council of England, we developed a brand identity for Craft Club, a national schools campaign encouraging the creation of knitting clubs. The challenge with the identity was to create something that removed all preconceptions about knitting as an outdated craft and convey the club as a new fun activity to get involved in. We created the website and all the promotional materials, including a pin badge pack to encourage the participants to share their knitting knowledge.