UK cinema advertising giant, Digital Cinema Media (DCM), provide brands with cinema advertising solutions across the nation’s cinemas. The task was to demonstrate the company’s expansive reach: from captive screen audiences, mobile phone apps, outdoor advertising and everything in between. We were asked to come up with a piece of creative that showcased the cinema experience as a consumer journey. The result was an innovative and dynamic illustration, depicting every consumer touch-point in a way that reflects DCM’s mission of: making the cinema experience bigger than just the movie.
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